Convert renters into buyers
'You can't afford to buy' is usually a feeling, not a fact. Replace the feeling with a chart.
RENTOROWN · RENT VS. BUY
Every renter in your market is a buyer who hasn’t seen the math.
RentOrOwn is the agent-branded rent vs. buy calculator. Renters compare their real monthly costs, see the wealth gap over time, and find their crossover point — with your name and number on the screen.
FREE 14-DAY TRIAL · BRANDED TO YOU IN MINUTES · CANCEL ANYTIME
Why agents use it
A tool your clients use. A brand they remember. Leads that come to you.
The perfect open-house follow-up
Send your link to every renter who walks in curious. Low pressure, high signal.
Your brand does the follow-up
Every session, chart and emailed result carries your name and contact info. When the math finally says buy, you're the agent they already know.
What’s inside
Everything RentOrOwn does
True monthly cost
Rent vs. full ownership cost — mortgage, taxes, insurance, maintenance — not just PITI vs. rent.
The crossover point
The year buying overtakes renting for their exact numbers. The single most persuasive chart in real estate.
Wealth comparison
Equity built vs. renting-and-investing-the-difference, projected over time.
Honest assumptions
Appreciation, rent growth and investment returns are all adjustable — the analysis survives scrutiny.
AI explanation
A plain-English summary of what the numbers mean for their situation.
Email results
Renters send themselves the analysis — with your name and contact info on it — so it resurfaces in their inbox when they're ready.
How it works
From link to lead in four steps
Share your link
Open houses, social posts, renter inquiries, sphere emails.
They enter their numbers
Current rent, target price, down payment, rates.
The math does the talking
Monthly costs, crossover point, long-term wealth.
You're the name they know
When they're ready to buy, your face and number are already on the analysis.
Questions agents ask
Frequently asked questions
What is RentOrOwn?
RentOrOwn is a rent vs. buy calculator built for real estate agents. Renters use an agent's branded link to compare the true cost of renting versus owning, see their crossover point, and understand long-term wealth impact.
How does RentOrOwn win me buyers?
It positions you. Renters research rent-vs-buy months before contacting an agent. When they run the numbers on your branded link — and email themselves results with your name on them — you become the obvious first call when the math says buy.
Is the analysis fair to renting?
Yes — it includes maintenance, taxes, insurance and opportunity cost of the down payment. Credibility is the point: an honest calculator converts better than a sales pitch.
Do renters need an account?
No. They use your link with no signup required.
What does RentOrOwn cost?
RentOrOwn is included in REDE Platform plans. Start with a free 14-day trial.
Put your name on the tool your clients already need.
Start a free 14-day trial of the REDE Platform. RentOrOwn is branded to you in minutes — no credit card required to explore.